Color is powerful. It influences how people feel and what they do. The psychology of color can help strengthen your brand and guide visitors toward your blog. Xidipity divides its colors into three categories.
- Base – this category is the foundation and is the primary color used to present text
- Primary – this category of hues are used to accent the content of web pages
- Secondary – this category of hues are used as an alternate to primary
The secondary hue is a split complementary of primary. The challenge in selecting a primary and secondary hue is finding a combination which displays text well. Links are displayed using the primary and the link hover event uses the secondary.